My name is Regina Arnold. I'm a freelance B2B copywriter, specializing in blog posts and case studies for the staffing profession, trained by AWAI, a recognized leader in professional copywriting training.
Take a look around and if there's anything I can help you with, please contact me.
The business of any business is to get and keep customers ... profitably. How do you do that? With clear, consistent content that demonstrates exactly what you do for your clients and prospects. The first time or the 10th time they visit your site, let there be no question in their minds as to how your business can solve their problems. They're looking for clear-cut solutions, so don't take the chance that they're going to bounce to another site. That's where I can help.
I've been in the trenches of the staffing profession for 20+ years at the corporate level in training, support, sales, and as a franchise owner.
Whether it's blog posts, articles, case studies, white papers, or training materials, I'm here to write for you.
I deliver results, not excuses.
I’m fluent in English and a skilled editor for grammar, punctuation, and content flow. Some people refer to me as the "grammar cop." Haha ... imagine that!
I'm also a storyteller. Why? Because facts tell, but stories sell. A case study is, in fact, a story that shares the true nature of the value that your company provides for your clients.
In my experience, I've found that if a company has a compelling story, such as case studies and white papers or blog posts, potential clients are more likely to want to do business with you.
Rates vary based on scope of project:
Your Existing Web Copy:
I re-write current web pages, integrating key words and phrases in a smooth, logical flow so that your message is clear and can be found by search engines to obtain your desired results. Algorithms are changing all the time, so it's important to stay up-to-date.
I write client focused, benefit-laden articles, and news briefs designed to enhance your brand awareness and keep your name in front of your clients and potential clients. Let's give them the valuable information they need in an easy-to-read, 'speak to their emotions' format.
Blog and/or Social Media Posts:
Blogging is not just about writing posts. That's the least of your challenges. Blogging is about cultivating mutually beneficial relationships with an ever-growing and changing online readership ... and that's hard work. It's about generating business without being sleazy or salesy.
A well maintained blog can increase traffic to your website by 30%. Regularly updated posts will help keep your site at the top of the list in search engines because they love new content.
The well-crafted blog or social media post can provide the perfect forum to 'touch' your audience, promote events, increase sales, and more. After all, you're in business to make money,. Give your audience something of value on a consistent basis and you will make money.
Case Studies & White Papers:
Case studies are usually one to two pages. Includes interview with your client and can be posted on your website as a PDF.
White Papers are long articles explaining a new or better solution to a problem. These are typically 6-8 pages, approximately 2,000 words. Can also be posted on your website as a PDF.
Questions? Just ask.
Working with me is simple:
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Regina Arnold, B2B Freelance Copywriter